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Persona

Third-party identity verification service Reddit uses for UK NSFW age checks and other compliance workflows.

Definition​

Persona is an identity verification platform that handles document capture, selfie matching, and liveness checks for companies that must ensure users meet legal age or KYC requirements. Reddit deploys Persona to review UK visitors before allowing access to NSFW communities under the Online Safety Act.

Why it matters​

  • Regulatory compliance: Persona satisfies UK Online Safety Act demands, letting Reddit prove it keeps minors away from adult content.
  • Privacy controls: Uploaded IDs and selfies are encrypted, stored briefly (up to seven days), and deleted once verification finishes.
  • Fraud detection: Persona flags forged IDs, mismatched faces, or suspicious IP changes, reducing account abuse.

Notes​

  1. Persona sends a confirmation email after each successful review; keep it for appeals.
  2. If you fail, retake photos under indirect light and keep your VPN location consistent during the resubmission.
  3. Persona supports GDPR/CCPA data access requests-submit them directly if you want the company to purge your files sooner.